Andrew Silver, as published in Harvard University Press, in Breakthrough Thinking.

Creativity and innovation are the keys to competitve advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon.  In fact, proven strategies for fostering and managing creativity do exist - the Harvard Business Review has publishe some of the best hinking on how to organize for innovation.  This collection highlights leading ideas for incorporating the power of creativity into your strategic outlook.0